Introducing hummingbird by google – Google Inc has overhauled its search algorithm on it”s 15 th birthday

Marking Google’s 15th  birthday, the company planned to make a miracle with “precise and fast.”in search engine optimization and breaking boundaries of what the internet can do.  Google wants to  show answers to complicated questions faster than before .“Hummingbird” is its latest search technology that enables Google’s index to rank pages based on complex questions, rather than matching search keywords and terms.

Really is it Hummingbird, why?

Google said that the name come from being “precise and fast.”

How hummingbird is working?

Humming bird will enable anyone to create long complex natural language type queries, and can receive higher quality results. Humming Bird helps the search engine understand complicated concepts rather than words, in a manner more similar to human communication.

Humming Bird might impact SERP’s – and this is what all are particularly interested in as it involves expert opinion and a bit of good old fashioned guess work. But it is definitely going to reward the marketers who do their homework perfectly. It weeds out the marketers who focus more on the “marketing” creating a poorly guided content, much of which messages are meant for no one in particular.

Google Humming Bird Algorithm Update

Humming Bird gives no attention to linguistics cues and ignores the context. Whereas the pre-Hummingbird algorithm rewarded them if they picked the right keywords. Now, Hummingbird rewards only those who nail the strategy, because they have an idea of who they are marketing to. The phrases any person enters into Google should have the depth of context rich information.

Even though the engine has been named as such to evoke speed and precision, the information is more focused on conventional search. The key is to continue to have relevant information for the customers which keep them engaged, and the site should have the answer for conventional search somewhere easy to get to and from.

The last time Google made a small tweak to its algorithm (Panda) to weed out the spam sites and scraper sites, many web publishers have screamed in protest against Panda because the search traffic they used to receive began to plunge. This fact tells you that the new algorithm is doing exactly what it is supposed to do. Humming bird feels a bit like Facebook Graph search, designed to handle more abstract queries.

When Google switched to Humming Bird, it is almost similar to dropping the old engine out of a car and replacing it with a new one. And this was done so quick that the switch was hardly noticed by anyone. Google struggled to recap when this kind of major change has happened, the Caffeine update done in 2010 was huge but that was just a change meant to help Google gather better information and not sorting through the information.

The other updates including Panda and Penguin are changes made to the parts of the old Algorithm, but it was not the entire replacement. If we think of this as an engine, Panda and Penguin are just like oiling for the old engine. Whereas Humming Bird is a brand new engine, but continues to use some of the parts of old engine.

So, how can a new engine work using the old parts? Let’s say, some of the parts are perfectly good, so those parts need not be replaced. So Google says Humming bird is a combination of both new and old parts, organized in a way to serve the needs and demands of today’s search, rather than the one created for the needs decades ago with the age old technologies.

Humming Bird focuses on the meaning behind the words. It pays more attention to each word in the query, ensuring the whole conversation or sentence or meaning is taken into account rather than a particular word. The pages matching the meaning are better than the pages matching just the few words.

Criticism says Humming bird could make Google worse. Certainly not. We cannot ensure that Google got any better with Humming bird but it hasn’t sparked any consumers complaining Google’s results have gone bad. People do not generally notice when things improve but will definitely complain when they get worse.

Also Humming bird did not affect any web site from losing its traffic. None of the publishers complained that they have lost rankings. This supports Google saying Humming bird is very much a query-by-query effect, one that improves complex searches rather than something that hits head terms and cause major traffic shifts.



 History of updates Google search algorithm’s :

Penguin : ( web spam algorithm )

Google started rolling out the next generation of the Penguin web spam algorithm  released on May 22, 2013 , and the even out is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice.

Panda update : (Quality Index)

On September 18, 2012, a Panda update was confirmed and released by the company, and announced the in its official Twitter screen,  “Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected”

Caffeine update :

The company had first announced on August 10, 2009 that “a large team of Google’s has been working on a secret project” that would impact “size, indexing speed, accuracy, comprehensiveness and other dimensions” of search. Google’s storage capacity has greatly increased.

Humming bird will enable anyone to create long complex natural language type queries, and can receive higher quality results. Humming Bird helps the search engine understand complicated concepts rather than words, in a manner more similar to human communication.